advertising & creative campaigns
Awareness of what,
exactly?
We create campaigns built around ideas worth noticing and reasons worth remembering. From strategy and concept to copy, art direction and execution across channels.
SEE WHAT GOT NOTICED
Attention is expensive. Let’s not waste it.
We work across:
- Integrated advertising campaigns
- Creative strategy and concept development
- Art direction and creative direction
- Copywriting and brand messaging
- OOH, print and outdoor
- Digital and content campaigns
- Guerrilla and experiential ideas
Our Approach
Why SQUARED?
Ideas with a reason to exist.
Strategic
thinking
Clear objectives and audience insight shape the creative from the start.
Creative
firepower
Strong concepts built to earn attention and give people a reason to care.
Channel-fluid
ideas
Campaigns designed to work across digital, social, print, OOH and beyond.
Effectiveness
in mind
Creative decisions tied to what the campaign is actually meant to achieve.
Trusted where
ideas are judged
Questions worth answering upfront
What types of advertising campaigns can SQUARED create?
We create brand awareness, product launch, integrated, digital, social, print, outdoor and purpose-led campaigns. Some need to introduce something new, others need to change perceptions, generate demand or bring attention back to a brand. We start with what the campaign needs to achieve, then decide which channels and formats make sense.
What makes an advertising campaign effective?
A strong campaign has a clear objective, understands its audience and gives people a reason to pay attention. The creative idea, message, timing and media all contribute to the result. We define the campaign objectives early so the creative work is built around them.
Do you develop both campaign strategy and creative concepts?
Yes. We can develop the campaign from the initial brief through research, strategy, creative concept, messaging and art direction to final execution. We can also join at a specific stage when the strategy or other parts of the campaign are already in place.
Can you create integrated campaigns across digital, social, print and OOH?
Yes. We create campaigns across digital, social media, film, print, outdoor, experiential and unconventional formats. The central creative idea stays consistent, while individual executions are developed to work naturally within each channel.
How do you measure whether a creative campaign worked?
We agree on what success looks like before the campaign starts. It could be increased awareness or search interest, engagement, traffic, leads, sales or a measurable shift in behaviour. The right metrics depend on the campaign objective, and those are the numbers we pay attention to.
Can you create a campaign around an existing brand strategy or marketing plan?
Yes. We can work from an existing strategy, brief or communication platform and develop the creative campaign around it. If we see an opportunity to sharpen the brief or strengthen the strategic direction, we will bring that into the conversation too.
Can SQUARED work with our media agency or internal marketing team?
Yes. We often work as the creative partner alongside internal marketing teams, media agencies, production companies and other specialists. We define responsibilities at the beginning of the project and fit into the structure that makes most sense for the campaign.
Do you create international and multi-market advertising campaigns?
Yes. We work with international brands and develop campaigns for different markets and audiences. We look at language, cultural context and local relevance when adapting the work, while keeping the main campaign idea and brand consistent across markets.
Think we are a match?
Let’s create work that earns attention.
New launch, stubborn brief or a brand that needs people to notice again? Bring us the challenge. Start the conversation here.
