SQUARED https://squared-studio.com Crafting Excellence Thu, 17 Sep 2026 06:21:37 +0000 en-GB hourly 1 https://squared-studio.com/wp-content/uploads/2025/12/cropped-tgwd_logoAsset-2-32x32.png SQUARED https://squared-studio.com 32 32 SQUARED joins the Conscious Advertising Network https://squared-studio.com/squared-joins-the-conscious-advertising-network/ Thu, 17 Sep 2026 06:21:36 +0000 https://squared-studio.com/?p=19355 We’re beyond excited to share that SQUARED is now in Barcelona! A city that lives and breathes art, design, and creativity, Barcelona has always been an inspiration and a place where ideas take shape against the backdrop of bold architecture, rich culture, and endless innovation. Now, it’s also home to our next big chapter.

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SQUARED is now oficially a Supporter Member of the Conscious Advertising Network (CAN), joining an international network working to make advertising more responsible, inclusive and accountable.

We have always believed that the work matters, but so do the decisions that happen before anyone sees it: which briefs we take on, which claims we question, what we choose to amplify and who we choose to work with. Joining CAN gives us a stronger framework for making those decisions deliberately.

Good intentions need a system

For us, this was the reason to join.

Responsible advertising can easily become another nice paragraph on an agency website. We are more interested in what happens when it becomes part of the actual process. CAN gives us practical principles that can sit alongside creative ambition, strategic thinking and commercial objectives, helping us ask better questions earlier and make responsibility more systematic across the briefs we accept, the work we create and the partners we choose.

About CAN

The Conscious Advertising Network is an international not-for-profit network of agencies, brands and civil society organisations working towards an advertising industry that respects people, communities and the planet. Its principles and practical guides cover areas including inclusion, information integrity, informed consent, children’s wellbeing, sustainability and responsible media practices.

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]]> Jury presence at the PHNX Awards https://squared-studio.com/jury-presence-at-the-phnx-awards/ Wed, 21 Jan 2026 06:43:36 +0000 https://sq.balin.eu/?p=17134 We are proud to share that our Creative Director, Yana Okoliyska, is once again part of the jury panel at the AdForum PHNX Awards, for a 6th year in a row.

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We are proud to share that our Creative Director, Yana Okoliyska, is once again part of the jury panel at the AdForum PHNX Awards, for a 6th year in a row.

The PHNX Awards

The AdForum PHNX Awards stand as the world’s most accessible and democratic creative awards program. PHNX celebrates outstanding ideas by welcoming talent from every corner of the industry: creatives, marketers, strategists, journalists, consultants, agency leaders, and independent professionals alike.

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]]> SQUARED lands in Barcelona https://squared-studio.com/squared-lands-in-barcelona/ Sat, 17 Jan 2026 10:29:17 +0000 https://sq.balin.eu/?p=16730 We’re beyond excited to share that SQUARED is now in Barcelona! A city that lives and breathes art, design, and creativity, Barcelona has always been an inspiration and a place where ideas take shape against the backdrop of bold architecture, rich culture, and endless innovation. Now, it’s also home to our next big chapter.

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We’re beyond excited to share that SQUARED is now in Barcelona! A city that lives and breathes art, design, and creativity, Barcelona has always been an inspiration and a place where ideas take shape against the backdrop of bold architecture, rich culture, and endless innovation. Now, it’s also home to our next big chapter.

 

¡Hola Barcelona!

This move isn’t just about expanding, it’s about diving headfirst into new collaborations, fresh perspectives, and unexpected creative energy. Barcelona is a melting pot of talent, where history meets modernity, where passion fuels ideas, and where every street corner has a story to tell. It’s a city that challenges, excites, and constantly reinvents itself just like we do. With this new venture, we look forward to working even closer with brands, creators, and visionaries who share our love for storytelling, craft, and pushing creative boundaries.

Concepto, creatividad y craft bajo el mismo techo. Ahora también en Barcelona.

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]]> Yana Okoliyska Joins Mas Mujeres Creativas https://squared-studio.com/yana-okoliyska-joins-mas-mujeres-creativas/ Sun, 01 Jun 2025 01:36:41 +0000 https://dreamslab.bravisthemes.com/?p=2362 We are thrilled to share that our Creative Director, Yana Okoliyska, has joined Mas Mujeres Creativas, a leading organization dedicated to empowering women in the creative industry. This network unites some of the most talented female professionals across advertising, design, film, and communication, fostering visibility, leadership, and equal opportunities in a traditionally male-dominated field.

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We are thrilled to share that our Creative Director, Yana Okoliyska, has joined Mas Mujeres Creativas, a leading organization dedicated to empowering women in the creative industry. This network unites some of the most talented female professionals across advertising, design, film, and communication, fostering visibility, leadership, and equal opportunities in a traditionally male-dominated field.

About Mas Mujeres Creativas

Mas Mujeres Creativas has become a force for change, challenging industry norms in more than one way. This collective is at the forefront of shaping the future of creativity, spearheading initiatives such as “Visibles”, which highlights the achievements of female creatives in the industry, and “Reset,” an advocacy project calling for gender equality in leadership roles across agencies. Their impact extends beyond industry change through mentorship programs, educational initiatives, and high-profile collaborations, they are setting new standards for inclusion. Their work is not just about advocacy but about real, measurable impact in how talent is seen, heard, and hired.
Logo of Mas Mujeres Creativas association.
Yana Okoliyska part of association Mas Mujeres Creativas.

By joining this influential network, Yana stands alongside some of the most respected names in advertising and design, including Laura Visco (ex-72andSunny), Susana Pérez (McCann), and Marta Llucià (Ogilvy), all committed to fostering gender equality and greater representation in leadership. At SQUARED, we are proud to see her contribute to this vital conversation, helping drive a future where creativity thrives on diverse perspectives and equal opportunities.

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]]> Marina Varlyakova jury at MAD Stars Festival https://squared-studio.com/marina-varlyakova-jury-at-mad-stars-festival/ Sat, 08 Feb 2025 12:20:00 +0000 https://sq.balin.eu/?p=16769 We are proud to announce that Marina Varlyakova, our Strategic Marketing Director, has been invited to join the jury panel at MAD STARS Festival 2025, one of the world’s leading global advertising festivals celebrating creativity with purpose.

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MAD Stars

We are proud to announce that Marina Varlyakova, our Strategic Marketing Director, has been invited to join the jury panel at MAD STARS Festival 2025, one of the world’s leading global advertising festivals celebrating creativity with purpose. She will review entries in Innovation, Strategy & AI category.
MAD STARS stands out as the only international competition that combines creativity, technology, and social impact, recognizing work that not only excels in strategy and execution but also contributes to a better world. As a jury member, Marina will join a panel of top industry leaders in evaluating groundbreaking campaigns from across the globe.
Marina Varlyakova part of the jury panel at Mad Stars 2025.

With over 15 years of experience in brand strategy, marketing, and communications, Marina’s expertise in shaping impactful narratives makes her a perfect fit for this prestigious role. Excited to see SQUARED represented at MAD STARS and to be part of the conversation shaping the future of advertising!

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]]> Yana Okoliyska judging at the Care Awards https://squared-studio.com/yana-okoliyska-judging-at-the-care-awards/ Tue, 10 Sep 2024 12:25:00 +0000 https://sq.balin.eu/?p=16775 We are proud to announce that our Creative Director, Yana Okoliyska, is once again part of the jury panel at the ACT Responsible Care Awards 2024. An initiative that honors creativity with a purpose, recognizing campaigns that drive social, environmental, and humanitarian impact.

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We are proud to announce that our Creative Director, Yana Okoliyska, is once again part of the jury panel at the ACT Responsible Care Awards 2024. An initiative that honors creativity with a purpose, recognizing campaigns that drive social, environmental, and humanitarian impact.

At SQUARED, we believe in the power of storytelling and design to inspire action and shape a better world. Our commitment to cause-driven projects and advocacy campaigns aligns with the mission of the Care Awards, which highlight the most impactful work in public awareness, sustainability, and corporate social responsibility.

The Care Awards

As a jury member, Yana will join leading industry voices in evaluating campaigns based on their effectiveness, creativity, and ability to drive social change. Her expertise in branding, storytelling, and cause-driven communication will help spotlight the most innovative and impactful work of the year.
Yana Okoliyska part of the creative Jury at the Care Awards organised by Act Responsible.
“Being part of the Care Awards is not only a judging but recognizing and amplifying the voices that are using creativity for a cause. In a world that needs real solutions, design and advertising have the ability to make people stop, think, and act. It’s an honor to celebrate the work that makes a difference.” – Yana Okoliyska, Creative Director, SQUARED

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]]> Exhibition at Red Dot Design Museum https://squared-studio.com/exhibition-at-red-dot-design-museum/ Fri, 05 Jul 2024 11:55:55 +0000 https://sq.balin.eu/?p=16735 We are proud to announce that SQUARED’s project Not Always Fun has been selected to participate in the CO-Blossoming Society social design exhibition at the prestigious Red Dot Design Museum in Xiamen, China.

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We are proud to announce that SQUARED’s project “Not Always Fun” has been selected to participate in the “CO-Blossoming Society” social design exhibition at the prestigious Red Dot Design Museum in Xiamen, China.
Co-blossoming society social design exhibition 2024 in Xiamen, China.

The exhibition, held at Chengdu Tianfu Design Industrial Park from July 13 to September 21, 2024, brings together outstanding contemporary design projects from over 20 countries across Asia, Europe, and the Americas. Focused on the United Nations’ 17 Sustainable Development Goals (SDGs), the event explores how design can drive social change, inclusivity, and a more balanced future.

CO-blossoming Society

The “CO-Blossoming Society” exhibition showcases over 60 outstanding design and advertising projects, reflecting diverse perspectives on urban planning, public art, education innovation, environmental protection, healthcare, and rural revitalization. “Not Always Fun” has been featured in the “Diverse Individuals” section, which highlights projects that advocate for inclusivity and personal identity in modern society.

Red Dot Design museum in Xiamen, China.
SQUARED work in social design exhibition in Red Dot Design Museum
SQUARED work in social design exhibition in Red Dot Design Museum in Xiamen, China.

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]]> Bronze in Advertising at A’Design Award https://squared-studio.com/bronze-in-advertising-at-adesign-award/ Mon, 17 Jun 2024 12:42:00 +0000 https://sq.balin.eu/?p=16782 We are proud to announce that SQUARED has been awarded Bronze in the Advertising, Marketing & Communication Design category at this year’s A’Design Award & Competition, one of the world’s most prestigious design accolades, recognizing innovation, creativity, and excellence across industries on a global stage.

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We are proud to announce that SQUARED has been awarded Bronze in the Advertising, Marketing & Communication Design category at this year’s A’Design Award & Competition, one of the world’s most prestigious design accolades, recognizing innovation, creativity, and excellence across industries on a global stage.

About A’Design Awards

A’ Design Award and Competition is one of the world’s largest and most influential international design competitions. It honors excellence across a wide range of disciplines from product and communication design to architecture and social innovation, promoting design that combines creativity, functionality, and positive global impact.

Adesign Award & Competition award ceremony in Como, Italy

Great advertising is all about integrated creativity, strategic thinking, and shaping the right narrative to drive real impact. At SQUARED, we blend design, messaging, and marketing expertise to craft bold, effective brand stories that stand out in a crowded world.

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]]> Best in Illustration at LICC awards https://squared-studio.com/best-in-illustration-at-licc-awards/ Thu, 06 Jun 2024 12:05:00 +0000 https://sq.balin.eu/?p=16756 We’re excited to share that SQUARED has been awarded Best in Illustration at the London International Creative Competition (LICC) Awards.

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We’re excited to share that SQUARED has been awarded Best in Illustration at the London International Creative Competition (LICC) Awards.

London International Creative Competition

The LICC Awards honor the most forward-thinking and visually striking creative work from around the world, recognizing projects that redefine artistic boundaries. This recognition highlights our passion for illustration as a tool for powerful storytelling, emotional connection, and distinctive brand expression.
London International Creative Competition best in illustration award.

At SQUARED, we believe in the impact of meticulously crafted visuals. Illustration is not just an aesthetic choice but a way to communicate, inspire, and transform ideas into something unforgettable. This award fuels our drive to keep pushing the limits of creativity.

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]]> NBU Presentation of the book Success Stories https://squared-studio.com/nbu-presentation-of-the-book-success-stories/ Tue, 17 Oct 2023 12:44:27 +0000 https://sq.balin.eu/?p=16788 How do we define success in marketing?Our Strategic Marketing Director, Marina Varlyakova, shares her insights in the newly released New Bulgarian University collection of interviews with leading marketing specialists.

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We are proud to share that our Strategic Marketing Director Marina Varlyakova is featured in “Success Stories”, a newly released publication by New Bulgarian University that brings together interviews with 33 leading marketing professionals. Created to inspire students and young specialists, the collection explores professional challenges, achievements, and lessons learned across the industry, offering diverse perspectives on what defines success in modern marketing.

In her interview, Marina reflects on the evolving role of marketing, emphasizing strategic thinking, resilience, and continuous learning as key drivers of sustainable success. 

About New Bulgarian University

New Bulgarian University is one of Bulgaria’s leading modern universities, known for its innovative programs in the arts, design, communications, and social sciences. Through academic initiatives and publishing projects like Success Stories, the university fosters dialogue between education and industry, providing students with real-world insights and inspiration from established professionals.

Presentation of the book Success Stories by New Bulgarian University.
Presentation of the book Success Stories by New Bulgarian University.

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