SQUARED is now oficially a Supporter Member of the Conscious Advertising Network (CAN), joining an international network working to make advertising more responsible, inclusive and accountable.
We have always believed that the work matters, but so do the decisions that happen before anyone sees it: which briefs we take on, which claims we question, what we choose to amplify and who we choose to work with. Joining CAN gives us a stronger framework for making those decisions deliberately.
Good intentions need a system
For us, this was the reason to join.
Responsible advertising can easily become another nice paragraph on an agency website. We are more interested in what happens when it becomes part of the actual process. CAN gives us practical principles that can sit alongside creative ambition, strategic thinking and commercial objectives, helping us ask better questions earlier and make responsibility more systematic across the briefs we accept, the work we create and the partners we choose.
About CAN
The Conscious Advertising Network is an international not-for-profit network of agencies, brands and civil society organisations working towards an advertising industry that respects people, communities and the planet. Its principles and practical guides cover areas including inclusion, information integrity, informed consent, children’s wellbeing, sustainability and responsible media practices.
