content creation & production

Where bad ideas
get expensive.

Film, photography, motion and visual content are only as good as the thinking behind them. We combine creative direction and production to make things worth looking at.

DISCUSS A PROJECT

SEE WHAT WE MADE

Making content is easy. Making it lovable, less so.

From a single hero image to an integrated production, we develop visual content around the idea, audience and place it needs to live.

Film and photography
TV commercials and online video
Editorial and branded content
Motion graphics
Creative retouching
Post-production
AI-generated content

Our Approach

The Idea

We establish what we're actually trying to say before deciding how to shoot it.

Pre-production

Treatment, art direction, casting, locations, styling and all the decisions that make production work.

Production

We bring the right people and craft together around a clear creative direction.

Post & Delivery

Edit, retouch, motion and adaptation turn the raw material into finished work across formats.

Why SQUARED?

Because production starts before the camera does.

Concept
before content

We start with what the work needs to say, not what we need to make.

Built around
the idea

We put together the right mix of directors, photographers, illustrators, animators and specialists for each project.

One creative
thread

From treatment to final edit, we keep the idea intact across production, post and every format it needs to become.

Made for where
it lives

Film, social, stills and digital content aren’t the same thing resized. We think about the audience, channel and format from the start.

Questions worth answering upfront

What does a content creation and production agency do?

A content creation and production agency takes an idea from concept through to finished creative assets. At SQUARED, that can include creative development, art direction, photography, film and video production, motion graphics, illustration, retouching and post-production. We can handle the complete process or step into a specific part of it.

What types of content do you create?

We create photography, film, online video, social content, branded content, motion graphics, illustration and campaign assets across digital and traditional channels. What we make depends on what the idea needs and where people are going to see it.

Do you offer both creative development and production?

Yes. We can develop the concept, visual direction and treatment before taking the work through production and post-production. We can also work from an existing creative idea when the concept has already been developed by your team or another agency.

Do you produce photography and video content for brands?

Yes. We produce brand and campaign photography, commercial film, online video and social content, from individual assets to larger productions. Depending on the project, we bring together the right directors, photographers, crew, talent and production partners around the creative.

Can you create content for social media and digital campaigns?

Yes. We create content specifically for social and digital environments, including campaign films, short-form video, photography, motion and platform-specific adaptations. Rather than simply cutting one piece into different dimensions, we consider how the idea needs to behave across each format.

Can you adapt one production across different formats and markets?

Yes. A production can be planned from the outset to generate multiple assets, formats, languages and market adaptations. Thinking about these requirements early helps us get more from the production without compromising the original creative idea.

Do you use AI in content creation and production?

Yes, where it makes sense. AI can form part of concept development, image-making or production, but we treat it as another creative tool rather than an idea in itself. The approach depends on the project, the desired result and how the content will be used.

How much does content creation and production cost?

There isn't a standard production budget because the variables are real: concept, format, crew, talent, location, number of assets, usage and post-production all affect scope. Once we understand what needs to be made and where it needs to work, we build the production around those requirements.

Think we are a match?

Let’s make something that sticks.

Whether you need a single production or content across a wider campaign, we can take it from the first idea through to the finished work. Start the conversation here.